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YouTube testing free streaming channels - WSJ

By Sam Boughedda Alphabet (NASDAQ:GOOGL) owned Google's video platform YouTube is experimenting with a new hub of free, ad-supported streaming channels, according to a report by...
YouTube testing free streaming channels - WSJ © Reuters YouTube testing free streaming channels - WSJ
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By Sam Boughedda

Alphabet (NASDAQ:GOOGL) owned Google's video platform YouTube is experimenting with a new hub of free, ad-supported streaming channels, according to a report by The Wall Street Journal on Friday.

The move is the latest by the company to expand its ambitions in video, with the WSJ stating people familiar with the matter told them YouTube is in talks with entertainment companies regarding featuring their shows and movies in the hub of cable-like channels.

The video platform is said to be testing the idea with a few media partners and could launch the offering more broadly later this year.

The report adds that YouTube has discussed taking a percentage cut of ad revenue from the new hub, which is similar to how it operates its arrangement with YouTube content creators, with it receiving a 45% cut and programmers keeping 55%.

The company is aiming to become the go-to platform across various streaming formats. By adding a hub of free, ad-supported streaming TV channels, it will be in competition with companies such as Roku (NASDAQ:ROKU).

A spokeswoman for YouTube told the WSJ that the company is running a small experiment allowing a subset of viewers to watch free, ad-supported channels and is using it to measure viewer interest.

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24-02-2024 12:55:40 (UTC+7)

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    EUR/USD 1.0821 Buy  
    GBP/USD 1.2671 Sell  
    USD/JPY 150.52 Neutral  
    AUD/USD 0.6564 ↑ Sell  
    USD/CAD 1.3510 ↑ Buy  
    EUR/JPY 162.88 Neutral  
    EUR/CHF 0.9535 ↑ Buy  
    Gold 2,045.80 ↑ Sell  
    Silver 22.977 ↑ Buy  
    Copper 3.8690 Neutral  
    Crude Oil WTI 76.57 ↑ Buy  
    Brent Oil 81.58 ↑ Buy  
    Natural Gas 1.582 ↑ Sell  
    US Coffee C 179.85 ↑ Sell  
    Euro Stoxx 50 4,872.25 Buy  
    S&P 500 5,088.80 ↑ Sell  
    DAX 17,419.33 Neutral  
    FTSE 100 7,706.28 ↑ Sell  
    Hang Seng 16,725.86 ↑ Sell  
    Small Cap 2000 2,016.69 ↑ Sell  
    IBEX 35 10,130.60 Buy  
    BASF 46.600 ↑ Buy  
    Bayer 28.82 ↑ Sell  
    Allianz 246.50 Buy  
    Adidas 188.78 Neutral  
    Lufthansa 7.381 ↑ Buy  
    Siemens AG 175.30 ↑ Sell  
    Deutsche Bank AG 12.390 Neutral  
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