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Warner Bros. Discovery's HBO Max subscription price to rise

By Sam Boughedda Warner Bros. Discovery's (NASDAQ:WBD) HBO Max will raise its subscription prices, the company said Thursday, representing the first rise since it launched in May...
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By Sam Boughedda

Warner Bros. Discovery's (NASDAQ:WBD) HBO Max will raise its subscription prices, the company said Thursday, representing the first rise since it launched in May 2020.

In the U.S., the HBO Max ad-free monthly subscription price will be raised from $14.99 to $15.99 plus applicable taxes. The price rises are effective immediately.

Current HBO Max subscribers will see their fee increase to $15.99 at the start of their next billing cycle, on or after February 11, 2023.

The company said the price increase "will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users."

The price rise comes after a year of struggle for the company, which saw its share price tumble and the company introduce controversial cost-saving measures.

However, on Wednesday, Guggenheim analysts upgraded the stock to Buy from Neutral, saying they see an "attractive narrative" for WBD in the first half of 2023.

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01-05-2024 10:45:17 (UTC+7)

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    EUR/USD 1.0658 ↑ Sell  
    GBP/USD 1.2475 ↑ Sell  
    USD/JPY 157.91 ↑ Buy  
    AUD/USD 0.6469 Neutral  
    USD/CAD 1.3780 ↑ Buy  
    EUR/JPY 168.32 ↑ Buy  
    EUR/CHF 0.9808 Neutral  
    Gold 2,295.80 ↑ Sell  
    Silver 26.677 ↑ Sell  
    Copper 4.5305 ↑ Buy  
    Crude Oil WTI 81.14 ↑ Sell  
    Brent Oil 85.62 ↑ Sell  
    Natural Gas 1.946 ↑ Sell  
    US Coffee C 213.73 ↑ Sell  
    Euro Stoxx 50 4,920.55 ↑ Sell  
    S&P 500 5,035.69 ↑ Sell  
    DAX 17,921.95 ↑ Sell  
    FTSE 100 8,144.13 Sell  
    Hang Seng 17,763.03 ↑ Sell  
    Small Cap 2000 1,973.05 ↑ Sell  
    IBEX 35 10,854.40 Neutral  
    BASF 49.155 ↑ Sell  
    Bayer 27.35 ↑ Sell  
    Allianz 266.60 ↑ Sell  
    Adidas 226.40 ↑ Sell  
    Lufthansa 6.714 Neutral  
    Siemens AG 175.90 ↑ Sell  
    Deutsche Bank AG 15.010 Neutral  
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