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Warner Bros. Discovery's HBO Max subscription price to rise

By Sam Boughedda Warner Bros. Discovery's (NASDAQ:WBD) HBO Max will raise its subscription prices, the company said Thursday, representing the first rise since it launched in May...
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By Sam Boughedda

Warner Bros. Discovery's (NASDAQ:WBD) HBO Max will raise its subscription prices, the company said Thursday, representing the first rise since it launched in May 2020.

In the U.S., the HBO Max ad-free monthly subscription price will be raised from $14.99 to $15.99 plus applicable taxes. The price rises are effective immediately.

Current HBO Max subscribers will see their fee increase to $15.99 at the start of their next billing cycle, on or after February 11, 2023.

The company said the price increase "will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users."

The price rise comes after a year of struggle for the company, which saw its share price tumble and the company introduce controversial cost-saving measures.

However, on Wednesday, Guggenheim analysts upgraded the stock to Buy from Neutral, saying they see an "attractive narrative" for WBD in the first half of 2023.

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    EUR/USD 1.0564 ↑ Sell  
    GBP/USD 1.2156 Buy  
    USD/JPY 149.01 ↑ Sell  
    AUD/USD 0.6384 ↑ Buy  
    USD/CAD 1.3515 ↑ Sell  
    EUR/JPY 157.43 ↑ Sell  
    EUR/CHF 0.9681 ↑ Sell  
    Gold 1,914.15 ↑ Sell  
    Silver 23.052 ↑ Buy  
    Copper 3.6458 ↑ Buy  
    Crude Oil WTI 91.35 ↑ Sell  
    Brent Oil 93.06 Sell  
    Natural Gas 2.900 Neutral  
    US Coffee C 149.63 ↑ Sell  
    Euro Stoxx 50 4,146.85 Neutral  
    S&P 500 4,273.53 Neutral  
    DAX 15,270.15 ↑ Buy  
    FTSE 100 7,630.35 Neutral  
    Hang Seng 17,552.50 Neutral  
    Small Cap 2000 1,761.61 ↑ Sell  
    IBEX 35 9,388.38 ↑ Sell  
    BASF 42.110 ↑ Sell  
    Bayer 45.92 Sell  
    Allianz 229.05 ↑ Sell  
    Adidas 160.03 ↑ Sell  
    Lufthansa 7.668 Buy  
    Siemens AG 131.15 ↑ Sell  
    Deutsche Bank AG 10.390 Sell  
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