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Netflix shares slide as Goldman downgrades on grim economic picture

(Reuters) - Netflix Inc (NASDAQ:NFLX) shares fell 5% on Friday after Goldman Sachs (NYSE:GS) downgraded the streaming giant, which is facing a slowdown in consumer spending and...
Netflix shares slide as Goldman downgrades on grim economic picture © Reuters. FILE PHOTO: A Netflix logo is shown on a TV screen ahead of a Swiss vote on a referendum called "Lex Netflix" in this illustration taken May 9, 2022. REUTERS/Denis Balibouse

(Reuters) - Netflix Inc (NASDAQ:NFLX) shares fell 5% on Friday after Goldman Sachs (NYSE:GS) downgraded the streaming giant, which is facing a slowdown in consumer spending and tough competition from Amazon.com (NASDAQ:AMZN) and Walt Disney (NYSE:DIS) Co.

The streaming pioneer in April lost subscribers for the first time in more than a decade in a sign of troubled times ahead for the industry as rising prices of food and gas left people with little to spend on entertainment.

Suspending its services in Russia after the Ukraine invasion also took a toll on Netflix.

Goldman downgraded the stock to "sell" from "neutral" and slashed its price target to $186 from $265, the lowest PT among analysts covering the stock, according to data from Refinitiv.

"The cost of living crisis will have a major impact on all streaming services. Lets not forget the market is now awash with too many streaming media services chasing too few services," said Paolo Pescatore, an analyst at PP Foresight.

"Expect to see high levels of churn given the very nature of how streaming services are marketed and sold. Therefore, expect some to pivot more towards a yearly discounted bundle to entice users and increase loyalty."

Netflix is already considering a cheaper subscription that includes advertising, following the success of similar offerings from rivals HBO Max and Disney+.

Of 48 equity analysts covering Netflix, 12 rate the stock "buy" or higher, 31 "hold" and five recommend "sell" or "strong sell". Their median price target on the stock is $297.50.

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01-05-2024 10:45:17 (UTC+7)

EUR/USD

1.0658

-0.0008 (-0.07%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (2)

Sell (3)

EUR/USD

1.0658

-0.0008 (-0.07%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (2)

Sell (3)

GBP/USD

1.2475

-0.0015 (-0.12%)

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↑ Sell

Moving Avg:

Buy (0)

Sell (12)

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USD/JPY

157.91

+0.12 (+0.07%)

Summary

↑ Buy

Moving Avg:

Buy (12)

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Buy (9)

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AUD/USD

0.6469

-0.0003 (-0.05%)

Summary

Neutral

Moving Avg:

Buy (10)

Sell (2)

Indicators:

Buy (2)

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USD/CAD

1.3780

+0.0003 (+0.03%)

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↑ Buy

Moving Avg:

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EUR/JPY

168.32

+0.10 (+0.06%)

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↑ Buy

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EUR/CHF

0.9808

+0.0001 (+0.01%)

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Gold Futures

2,295.80

-7.10 (-0.31%)

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Silver Futures

26.677

+0.023 (+0.09%)

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4.5305

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Crude Oil WTI Futures

81.14

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85.62

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Euro Stoxx 50

4,920.55

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S&P 500

5,035.69

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DAX

17,921.95

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Sell (6)

FTSE 100

8,144.13

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Sell

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Buy (2)

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Hang Seng

17,763.03

+16.12 (+0.09%)

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Moving Avg:

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Sell (6)

US Small Cap 2000

1,973.05

-42.98 (-2.13%)

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↑ Sell

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IBEX 35

10,854.40

-246.40 (-2.22%)

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Neutral

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Sell (3)

BASF SE NA O.N.

49.155

+0.100 (+0.20%)

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Bayer AG NA

27.35

-0.24 (-0.87%)

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↑ Sell

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Allianz SE VNA O.N.

266.60

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Adidas AG

226.40

-5.90 (-2.54%)

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Deutsche Lufthansa AG

6.714

-0.028 (-0.42%)

Summary

Neutral

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Siemens AG Class N

175.90

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Moving Avg:

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15.010

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Moving Avg:

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    EUR/USD 1.0658 ↑ Sell  
    GBP/USD 1.2475 ↑ Sell  
    USD/JPY 157.91 ↑ Buy  
    AUD/USD 0.6469 Neutral  
    USD/CAD 1.3780 ↑ Buy  
    EUR/JPY 168.32 ↑ Buy  
    EUR/CHF 0.9808 Neutral  
    Gold 2,295.80 ↑ Sell  
    Silver 26.677 ↑ Sell  
    Copper 4.5305 ↑ Buy  
    Crude Oil WTI 81.14 ↑ Sell  
    Brent Oil 85.62 ↑ Sell  
    Natural Gas 1.946 ↑ Sell  
    US Coffee C 213.73 ↑ Sell  
    Euro Stoxx 50 4,920.55 ↑ Sell  
    S&P 500 5,035.69 ↑ Sell  
    DAX 17,921.95 ↑ Sell  
    FTSE 100 8,144.13 Sell  
    Hang Seng 17,763.03 ↑ Sell  
    Small Cap 2000 1,973.05 ↑ Sell  
    IBEX 35 10,854.40 Neutral  
    BASF 49.155 ↑ Sell  
    Bayer 27.35 ↑ Sell  
    Allianz 266.60 ↑ Sell  
    Adidas 226.40 ↑ Sell  
    Lufthansa 6.714 Neutral  
    Siemens AG 175.90 ↑ Sell  
    Deutsche Bank AG 15.010 Neutral  
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SJC Eximbank8,300/ 8,500
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SJC 99,99%7,370/ 7,470
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