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Loop Capital Anticipates Muted Guidance From Digital Ad Stocks, Cuts Targets

By Sam Boughedda In a note on digital ad platforms, Loop Capital analyst Rob Sanderson told investors in a note that they are anticipating muted guidance from companies such as...
Loop Capital Anticipates Muted Guidance From Digital Ad Stocks, Cuts Targets © Reuters. Loop Capital Anticipates Muted Guidance From Digital Ad Stocks, Cuts Targets

By Sam Boughedda

In a note on digital ad platforms, Loop Capital analyst Rob Sanderson told investors in a note that they are anticipating muted guidance from companies such as Snap (NYSE:SNAP), Google (NASDAQ:GOOGL), Twitter (NYSE:TWTR), Meta (NASDAQ:META), Pinterest (NYSE:PINS), and Roku (NASDAQ:ROKU).

Valuations for digital ad platforms have corrected meaningfully along with equities across the board, especially growth equities, and the consensus view is that we will be entering a recession, if we're not already in one, with the first-quarter real GDP declining 1.5% and growth continuing to slow in 2Q, said Sanderson.

"Fears of looming recession were punctuated by Snap's surprise pre-announcement in late-May. Google, Twitter and Roku have fared better, but social media peers Facebook and Pinterest have declined meaningfully (down 19% and 18% respectively, vs. S&P500 down 5% since the Snap warning – Snap is down 42%)," wrote the analyst.

Loop's conversations with advertisers, agencies, digital platforms, and channel participants over the past few weeks have so far not uncovered signs of a meaningful pullback in spending.

So far, Sanderson believes macro pressures do not appear to have much impact on advertising spending or changes to outlook.

"Whether we are actually in a recession or simply in an economic slowdown, given the limited visibility, continued supply chain issues and ongoing Ukraine crisis, we expect very muted guidance from the digital companies during the upcoming round of earnings calls and would not be surprised if a few choose not to provide guidance. Either scenario, muted or no guidance, could be a headwind for the stocks."

The firm cut the price target on Buy-rated Google to $2765, Buy-rated Meta to $180 from $230, and Hold-rated Twitter to $43 from $51.

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01-07-2022 02:32:06 (UTC+7)

EUR/USD

1.0476

+0.0037 (+0.35%)

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↑ Buy

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EUR/USD

1.0476

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GBP/USD

1.2176

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USD/JPY

135.66

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AUD/USD

0.6905

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1.2874

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EUR/JPY

142.12

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US Coffee C Futures

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3,454.86

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Adidas AG

168.76

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Deutsche Lufthansa AG

5.564

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97.09

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8.318

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 EUR/USD1.0476↑ Buy
 GBP/USD1.2176↑ Buy
 USD/JPY135.66↑ Buy
 AUD/USD0.6905↑ Buy
 USD/CAD1.2874Sell
 EUR/JPY142.12↑ Buy
 EUR/CHF1.0005↑ Buy
 Gold1,807.45Buy
 Silver20.265Buy
 Copper3.6885↑ Buy
 Crude Oil WTI105.80↑ Buy
 Brent Oil109.13↑ Buy
 Natural Gas5.582↑ Buy
 US Coffee C230.28Neutral
 Euro Stoxx 503,454.86↑ Buy
 S&P 5003,789.60↑ Buy
 DAX12,783.77Neutral
 FTSE 1007,169.28Sell
 Hang Seng21,859.79Sell
 Small Cap 20001,700.80↑ Buy
 IBEX 358,098.70Sell
 BASF41.525↑ Buy
 Bayer56.72Neutral
 Allianz182.12Sell
 Adidas168.76Buy
 Lufthansa5.564↑ Buy
 Siemens AG97.09↑ Sell
 Deutsche Bank AG8.318Neutral
Mua/Bán 1 chỉ SJC
# So hôm qua # Chênh TG
SJC Eximbank6,810/ 6,870
(0/ 0) # 1,764
SJC HCM6,830/ 6,890
(0/ 0) # 1,783
SJC Hanoi6,830/ 6,892
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SJC Danang6,830/ 6,892
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SJC Nhatrang6,830/ 6,892
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SJC Cantho6,830/ 6,892
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Cập nhật 01-07-2022 02:32:09
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Cập nhật lúc 18:51:16 30/06/2022
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