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Fries shortage resolved, successor to McDonald's in Russia eyes full reopening

(This content was produced in Russia where the law restricts coverage of Russian military operations in Ukraine) By Alexander Marrow MOSCOW (Reuters) - After battling supply chain...
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(This content was produced in Russia where the law restricts coverage of Russian military operations in Ukraine)

By Alexander Marrow

MOSCOW (Reuters) - After battling supply chain issues, potato shortages and a hefty rebranding job, the successor to McDonald's Corp (NYSE:MCD)'s business in Russia expects to have all 850 restaurants open by the end of the year, it said on Tuesday.

Oleg Paroev, CEO of Vkusno & tochka, or "Tasty and that's it", painted a positive picture of the company's first 100 days, but withheld specific details on sales, revenue, new products and import markets.

The bumpy transition illustrates as Western companies have had trouble making a seamless exit from Russia, so too have new owners faced challenges when snapping up available assets.

Since opening on June 12, Vkusno & tochka has sold more than 1.2 million burgers, Paroev told reporters, occasionally enjoying days of higher sales than under the McDonald's brand.

McDonald's quit Russia after a Western backlash against Moscow's military campaign in Ukraine, which included a barrage of economic sanctions, and sold all the restaurants it owned to a local licensee, Alexander Govor, in May.

Vkusno & tochka's results have exceeded company expectations since the reopening, but the challenges were also "much more complicated" than initially envisaged, Paroev said.

Issues with potato supplies left many of the chain's restaurants without French fries this summer.

"We suffered for two to three months," Paroev said. He added that potato supply had now been resolved, declining to say which countries now send potatoes to Russia.

Mirroring a wider trend among Russian companies looking to shield themselves from the impact of sanctions over Ukraine, Vkusno & tochka intends to replace imports of critical ingredients with locally produced products, Paroev said.

Since Sept. 16, Vkusno & tochka has been serving cola on tap, now offering Dobry Cola, after Coca-Cola (NYSE:KO) depleted its stock.

Bottler Coca Cola HBC AG (LON:CCH), which is producing Dobry Cola, said it has no connection with the Coca-Cola Co . The Coca-Cola Co has a 23% stake in Coca-Cola HBC.

With 820 locations now open in Russia and millions of roubles spent on rebranding, Paroev also said the company is in talks with the one remaining former franchisee on joining the Vkusno & tochka brand.

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30-09-2022 19:47:16 (UTC+7)

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    EUR/USD 0.9768 ↑ Buy  
    GBP/USD 1.1082 ↑ Buy  
    USD/JPY 144.49 ↑ Sell  
    AUD/USD 0.6478 ↑ Buy  
    USD/CAD 1.3723 ↑ Sell  
    EUR/JPY 141.13 Neutral  
    EUR/CHF 0.9566 Buy  
    Gold 1,675.00 Neutral  
    Silver 18.927 ↑ Buy  
    Copper 3.4277 ↑ Buy  
    Crude Oil WTI 80.78 ↑ Buy  
    Brent Oil 86.64 ↑ Buy  
    Natural Gas 6.880 ↑ Sell  
    US Coffee C 222.88 ↑ Sell  
    Euro Stoxx 50 3,297.15 ↑ Buy  
    S&P 500 3,640.47 Neutral  
    DAX 12,053.42 ↑ Buy  
    FTSE 100 6,891.80 ↑ Buy  
    Hang Seng 17,222.83 ↑ Buy  
    Small Cap 2000 1,671.71 Buy  
    IBEX 35 7,356.64 ↑ Buy  
    BASF 39.620 ↑ Buy  
    Bayer 47.35 ↑ Sell  
    Allianz 161.37 Buy  
    Adidas 117.85 ↑ Buy  
    Lufthansa 5.955 ↑ Buy  
    Siemens AG 100.11 ↑ Buy  
    Deutsche Bank AG 7.637 Buy  
Mua/Bán 1 chỉ SJC
# So hôm qua # Chênh TG
SJC Eximbank6,510/ 6,610
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SJC HCM6,540/ 6,640
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SJC Hanoi6,540/ 6,642
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SJC Nhatrang6,540/ 6,642
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Cập nhật 30-09-2022 19:47:19
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ↀ Giá vàng thế giới
$1,668.15 +3.76 0.23%
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RON 95-V23.26023.720
RON 95-III22.58023.030
E5 RON 92-II21.78022.210
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Ngoại tệMua vàoBán ra
USD23.700,0024.010,00
EUR22.796,8324.072,65
GBP25.901,6927.005,39
JPY160,65170,07
KRW14,4117,55
Cập nhật lúc 17:03:50 30/09/2022
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