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  4. Apple's Potential NFL Sunday Ticket Deal 'Makes Sense' - Evercore ISI
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Apple's Potential NFL Sunday Ticket Deal 'Makes Sense' - Evercore ISI

By Sam Boughedda Following reports Apple (NASDAQ:AAPL) is the front runner favored to win NFL Sunday Ticket rights, an Evercore ISI analyst released a note to clients maintaining...
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Apple's Potential NFL Sunday Ticket Deal 'Makes Sense' - Evercore ISI © Reuters. Apple's (AAPL) Potential NFL Sunday Ticket Deal 'Makes Sense' - Evercore ISI

By Sam Boughedda

Following reports Apple (NASDAQ:AAPL) is the front runner favored to win NFL Sunday Ticket rights, an Evercore ISI analyst released a note to clients maintaining an Outperform rating and a $185 price target on the stock.

"The deal makes sense as a lever for driving incremental engagement and new customers to the TV+ platform, but it is unlikely to be profitable on a standalone basis," said the analyst.

The analyst said DirectTV is reportedly losing around $500 million annually on the rights, and it is only paying about $1.5 billion per year compared to the $2.5 billion they believe Apple may end up paying.

"Apple will likely be able to significantly grow the service beyond the 2M subscribers that DirectTV currently has, but we still think there is no real plan for the service to be standalone profitable," added the analyst. "DirectTV currently charges ~$300/season for NFL Sunday Ticket and we think Apple would likely stick with that price point. This implies Apple would need to hit 8M subscribers, ~4x current levels, to break even on the $2.5B annual fee for the rights."

The move by Apple would add to its recent acquisition of sports streaming rights after it acquired the right to MLB's Friday Night Baseball earlier this year and MLS games in June.

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01-05-2024 10:45:17 (UTC+7)

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    EUR/USD 1.0658 ↑ Sell  
    GBP/USD 1.2475 ↑ Sell  
    USD/JPY 157.91 ↑ Buy  
    AUD/USD 0.6469 Neutral  
    USD/CAD 1.3780 ↑ Buy  
    EUR/JPY 168.32 ↑ Buy  
    EUR/CHF 0.9808 Neutral  
    Gold 2,295.80 ↑ Sell  
    Silver 26.677 ↑ Sell  
    Copper 4.5305 ↑ Buy  
    Crude Oil WTI 81.14 ↑ Sell  
    Brent Oil 85.62 ↑ Sell  
    Natural Gas 1.946 ↑ Sell  
    US Coffee C 213.73 ↑ Sell  
    Euro Stoxx 50 4,920.55 ↑ Sell  
    S&P 500 5,035.69 ↑ Sell  
    DAX 17,921.95 ↑ Sell  
    FTSE 100 8,144.13 Sell  
    Hang Seng 17,763.03 ↑ Sell  
    Small Cap 2000 1,973.05 ↑ Sell  
    IBEX 35 10,854.40 Neutral  
    BASF 49.155 ↑ Sell  
    Bayer 27.35 ↑ Sell  
    Allianz 266.60 ↑ Sell  
    Adidas 226.40 ↑ Sell  
    Lufthansa 6.714 Neutral  
    Siemens AG 175.90 ↑ Sell  
    Deutsche Bank AG 15.010 Neutral  
Mua/Bán 1 chỉ SJC
# So hôm qua # Chênh TG
SJC Eximbank8,300/ 8,500
(8,300/ 8,500) # 1,298
SJC 1L, 10L, 1KG8,300/ 8,520
(0/ 0) # 1,510
SJC 1c, 2c, 5c7,380/ 7,550
(0/ 0) # 540
SJC 0,5c7,380/ 7,560
(0/ 0) # 550
SJC 99,99%7,370/ 7,470
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SJC 99%7,196/ 7,396
(0/ 0) # 386
Cập nhật 01-05-2024 10:45:19
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E5 RON 92-II23.91024.380
DO 0.05S20.71021.120
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Cập nhật lúc 10:45:15 01/05/2024
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