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iPhone 14: Aggressive Carrier Promotions is a 'Significant Positive’ for Apple - Analysts

By Senad Karaahmetovic Apple (NASDAQ:AAPL) will likely benefit heavily from the aggressive competition between major carriers as they ramp up efforts to build their respective 5G...
iPhone 14: Aggressive Carrier Promotions is a 'Significant Positive’ for Apple - Analysts © Reuters. iPhone 14: Aggressive Carrier Promotions is a 'Significant Positive’ for Apple - Analysts
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By Senad Karaahmetovic

Apple (NASDAQ:AAPL) will likely benefit heavily from the aggressive competition between major carriers as they ramp up efforts to build their respective 5G networks.

All three major carriers released their annual promotions, offering customers a chance to spread out the cost of the iPhone over 24/36 months. These promotions will facilitate the bigger upgrade cycle, which is seen as a “significant positive” for the Cupertino-based tech titan.

“We believe the aggregate promotions are a significant positive for Apple — these actions act as an underappreciated lever that could ease price points for consumers and support a strong iPhone cycle. It is also worth noting that AAPL itself is continuing to provide aggressive trade-in deals,” an Evercore ISI analyst said in a client note.

“We expect continued promotional activity through the year as the iPhone 14 comes to market.”

Aggressive carrier efforts will lead to higher iPhone 14 sales with the new lineup likely driving average selling prices (ASPs) up mid-single digits on average, the analyst forecasts.

“Given the aggressive carrier promotions, we could see additional unit growth in FY23,” he concluded.

Similarly, a Bank of America analyst also reflected on the promotional activities centered around iPhone 14.

“The trade-in promotions suggest that the carriers prefer customers to upgrade their iPhones roughly every 2-4 years, as only newer iPhones (iPhone X and newer) have trade-in value starting from $800 (depending on the carrier). Although Apple increased iPhone prices in some regions, early pre-order trends indicate shipment times for the Pro models are stretched out vs. last year,” he wrote in a research note.

The analyst remains bullish on Apple shares due to several reasons, including product cycles, long-term growth in Services, sticky ecosystem, etc.

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04-10-2022 12:48:27 (UTC+7)

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    EUR/USD 0.9833 ↑ Sell  
    GBP/USD 1.1326 Sell  
    USD/JPY 144.82 Neutral  
    AUD/USD 0.6477 ↑ Buy  
    USD/CAD 1.3612 ↑ Sell  
    EUR/JPY 142.39 Neutral  
    EUR/CHF 0.9756 Buy  
    Gold 1,709.20 ↑ Buy  
    Silver 20.900 ↑ Buy  
    Copper 3.4493 ↑ Buy  
    Crude Oil WTI 83.98 ↑ Buy  
    Brent Oil 89.40 ↑ Buy  
    Natural Gas 6.482 ↑ Sell  
    US Coffee C 215.55 ↑ Sell  
    Euro Stoxx 50 3,342.17 ↑ Sell  
    S&P 500 3,678.43 ↑ Sell  
    DAX 12,209.48 Neutral  
    FTSE 100 6,908.76 Neutral  
    Hang Seng 17,079.51 ↑ Buy  
    Small Cap 2000 1,709.05 Buy  
    IBEX 35 7,462.00 ↑ Buy  
    BASF 40.940 ↑ Sell  
    Bayer 47.95 Sell  
    Allianz 161.54 Neutral  
    Adidas 119.00 ↑ Buy  
    Lufthansa 5.716 Sell  
    Siemens AG 100.92 ↑ Sell  
    Deutsche Bank AG 7.630 ↑ Sell  
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# So hôm qua # Chênh TG
SJC Eximbank6,550/ 6,630
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