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Under Armour cuts profit forecast as higher costs, discounts hit margins

(Reuters) -Under Armour Inc said surging raw material costs and higher promotions to shore up waning demand were eating into its margins, prompting the sportswear maker to lower...
Under Armour cuts profit forecast as higher costs, discounts hit margins © Reuters. FILE PHOTO: A signage is seen at an Under Armour store in Manhattan, New York City, U.S., February 7, 2022. REUTERS/Andrew Kelly/File Photo

(Reuters) -Under Armour Inc said surging raw material costs and higher promotions to shore up waning demand were eating into its margins, prompting the sportswear maker to lower its annual profit forecast.

Apparel makers have in recent months sounded the alarm on an expense surge driven by rising prices of raw materials from cotton to resin, COVID-19 flare-ups in manufacturing hub China and the fallout from the Russia-Ukraine war.

That hit has been worsened by the need to offer more discounts to customers who have curbed spending on discretionary items in the face of decades-high inflation.

Under Armour (NYSE:UA) said on Wednesday it now expects fiscal 2023 gross margins to drop by up to 425 basis points, compared with as much as 200 basis previously, as it also takes a hit from the dollar surge.

A stronger greenback typically eats into the profits of companies such as Under Armour that have sprawling global operations and convert foreign currencies into dollars.

Annual adjusted profit is expected to be between $0.47 and $0.53 per share, compared with a previous forecast of $0.63 to $0.68 per share. The forecast cut follows a similar move by German rival Adidas (OTC:ADDYY).

Still, Under Armour's shares were 1.6% higher in premarket trading as an easing of supply chain bottlenecks helped the company beat first-quarter revenue estimates.

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    Bayer 54.15 ↑ Buy  
    Allianz 181.08 ↑ Sell  
    Adidas 173.20 ↑ Buy  
    Lufthansa 6.588 ↑ Sell  
    Siemens AG 111.84 ↑ Sell  
    Deutsche Bank AG 9.061 ↑ Buy  
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SJC Eximbank6,620/ 6,720
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