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New York Times expects weak ad revenue as slowdown worries hit spending

(Reuters) -The New York Times Co forecast a drop in advertising revenue for the third quarter on Wednesday, as brands cut back on ad spending in the face of a global economic...
New York Times expects weak ad revenue as slowdown worries hit spending © Reuters. FILE PHOTO: A woman walks into the New York Times building in New York, February 7, 2013. REUTERS/Eric Thayer

(Reuters) -The New York Times Co forecast a drop in advertising revenue for the third quarter on Wednesday, as brands cut back on ad spending in the face of a global economic slowdown, sending its shares down 6.5% in early trading.

The worldwide market for online ads is feeling the heat of red-hot inflation and foreign exchange headwinds, driving advertising-dependent companies such as Snap Inc (NYSE:SNAP), Meta Platforms and Twitter Inc (NYSE:TWTR) to curb costs and temper their outlooks.

"Given the uncertain macroeconomic environment, we'll continue to look closely at costs while prioritizing investment in areas that widen our moat like journalism and digital product development," the Times' chief executive officer, Meredith (NYSE:MDP) Kopit Levien, said on a post-earnings call.

The 171-year-old company forecast subscription revenue to rise in the range of 11% to 13% in the current quarter on bets that increased investments to bolster its digital businesses will help attract more subscribers to its news, games and podcasts at a time when ad spending has been weak.

The Times acquired sports media business The Athletic and popular game Wordle earlier this year.

Subscription revenue rose more than 13% to $383.6 million, with digital accounting for about 25% of that growth in the second quarter.

"News remains core to our value proposition, but the Bundle helps ensure that The Times is indispensable to an ever-widening group of people, even as news engagement ebbs and flows," Kopit Levien said.

The company added 180,000 net digital subscribers in the reported quarter.

Excluding items, the company earned 24 cents per share, beating estimates of 19 cents.

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11-08-2022 09:00:39 (UTC+7)

EUR/USD

1.0288

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133.13

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0.7071

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0.9707

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 EUR/USD1.0288↑ Sell
 GBP/USD1.2193↑ Sell
 USD/JPY133.13Neutral
 AUD/USD0.7071↑ Sell
 USD/CAD1.2782Sell
 EUR/JPY136.96Neutral
 EUR/CHF0.9707Sell
 Gold1,803.60Sell
 Silver20.523↑ Sell
 Copper3.6545↑ Buy
 Crude Oil WTI91.75↑ Buy
 Brent Oil97.23↑ Buy
 Natural Gas8.270↑ Buy
 US Coffee C220.78Sell
 Euro Stoxx 503,749.35Sell
 S&P 5004,210.24↑ Buy
 DAX13,700.93Neutral
 FTSE 1007,507.11Sell
 Hang Seng19,873.00Neutral
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 IBEX 358,352.80↑ Buy
 BASF44.445↑ Sell
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 Siemens AG109.18↑ Buy
 Deutsche Bank AG8.829Sell
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Ngoại tệMua vàoBán ra
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Cập nhật lúc 08:59:19 11/08/2022
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