Lagarde's communication revolution falls short of hype: analysts

Friday, July 23, 2021
Lagarde's communication revolution falls short of hype: analysts © Reuters. FILE PHOTO: European Central Bank (ECB) President Christine Lagarde in Frankfurt, Germany, March 12, 2020. REUTERS/Kai Pfaffenbach/File Photo

By Krisztian Sandor

FRANKFURT (Reuters) - Christine Lagarde's attempt to reform the European Central Bank's communication fell short of a revolution on Thursday as she struggled to simplify concepts and make the message more accessible to a broader public, ECB-watchers said.

Having spent 18 months poring over its strategy, the ECB set out this month to make communication shorter, crisper and clearer. But ECB President Lagarde's first attempt since the strategy review received only middling grades from regular watchers of the euro zone's central bank.

"I think on that point the ECB over-promised and under-delivered," Christoph Rieger, head of rates and credit research at Commerzbank (DE:CBKG), told Reuters.

He added that the decision itself was much longer and the prepared remarks, or monetary policy statement, not really "crisper" as Lagarde had promised.

"If my analysts are writing such cumbersome, convoluted sentences, I would have them re-do their work," Rieger added.

Although ECB and European Commission surveys show public faith in the euro itself is high, trust in the ECB -- Europe's most powerful institution -- has lagged ever since the 2008-09 financial crisis. That trust gap worries policymakers, even if the ECB has made some progress in recent years.

Carsten Brzeski, ING's global head of macro, said that except for some colourful headlines and an attempt to kick off Lagarde's televised news conference with something other than monetary policy, he did not spot substantial changes.

"I also wonder whether the people on the streets found today's show crisper or easier to understand. I doubt it," he said.

Some analysts said the central bank's goal of simplifying its message may be misguided as it also needs to address sophisticated financial investors who determine the price of assets and are the ultimate judges of the bank's success.

"The policy decision and the press conference are for financial markets, ECB-watchers and journalists. This is not made for dumbing down," ING's Brzeski said. "The ECB should simply find other opportunities to talk to the 'normal' people but should stop trying to combine the two."

Journalists also appeared to struggle to grasp the key takeaways of the ECB's decision and repeatedly returned to seek an explanation of the bank's new guidance on interest rates.

"The big change that we were all looking for was the forward guidance and it took Christine Lagarde almost one hour to explain it," Pictet strategist Frederik Ducrozet said.

Ducrozet said that if the ECB wanted to communicate directly with the broader public, it should try other channels than the news conferences and policy statements, and provide accessible, good quality educational materials.

"What matters most –- and people are making fun of it -- are the cartoons, the website, the videos on YouTube. That is what makes a difference with the broader public."

Leave your comment
31-07-2021 20:01:47 (UTC+7)

EUR/USD

1.1871

-0.0015 (-0.13%)

Summary

↑ Sell

Moving Avg:

Buy (5)

Sell (7)

Indicators:

Buy (1)

Sell (7)

EUR/USD

1.1871

-0.0015 (-0.13%)

Summary

↑ Sell

Moving Avg:

Buy (5)

Sell (7)

Indicators:

Buy (1)

Sell (7)

GBP/USD

1.3902

-0.0059 (-0.42%)

Summary

Sell

Moving Avg:

Buy (6)

Sell (6)

Indicators:

Buy (1)

Sell (8)

USD/JPY

109.72

+0.26 (+0.24%)

Summary

↑ Buy

Moving Avg:

Buy (10)

Sell (2)

Indicators:

Buy (7)

Sell (1)

AUD/USD

0.7345

-0.0050 (-0.68%)

Summary

Neutral

Moving Avg:

Buy (8)

Sell (4)

Indicators:

Buy (3)

Sell (6)

USD/CAD

1.2472

+0.0028 (+0.23%)

Summary

↑ Buy

Moving Avg:

Buy (11)

Sell (1)

Indicators:

Buy (5)

Sell (1)

EUR/JPY

130.25

+0.13 (+0.10%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (5)

Sell (3)

EUR/CHF

1.0751

-0.0021 (-0.19%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (4)

Sell (3)

Gold Futures

1,812.30

-18.90 (-1.03%)

Summary

Neutral

Moving Avg:

Buy (11)

Sell (1)

Indicators:

Buy (3)

Sell (5)

Silver Futures

25.547

-0.235 (-0.91%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (4)

Sell (2)

Copper Futures

4.4785

-0.0450 (-0.99%)

Summary

Buy

Moving Avg:

Buy (7)

Sell (5)

Indicators:

Buy (5)

Sell (3)

Crude Oil WTI Futures

73.72

+0.10 (+0.14%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (4)

Sell (5)

Brent Oil Futures

75.14

+0.04 (+0.05%)

Summary

↑ Buy

Moving Avg:

Buy (8)

Sell (4)

Indicators:

Buy (6)

Sell (1)

Natural Gas Futures

3.915

-0.144 (-3.55%)

Summary

↑ Sell

Moving Avg:

Buy (2)

Sell (10)

Indicators:

Buy (0)

Sell (9)

US Coffee C Futures

180.38

-16.12 (-8.20%)

Summary

Neutral

Moving Avg:

Buy (6)

Sell (6)

Indicators:

Buy (2)

Sell (5)

Euro Stoxx 50

4,089.30

-27.47 (-0.67%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (0)

Sell (9)

S&P 500

4,395.26

-23.89 (-0.54%)

Summary

Buy

Moving Avg:

Buy (6)

Sell (6)

Indicators:

Buy (6)

Sell (2)

DAX

15,544.39

-96.08 (-0.61%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (0)

Sell (8)

FTSE 100

7,032.30

-46.12 (-0.65%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (0)

Sell (7)

Hang Seng

25,908.00

-335.62 (-1.28%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (8)

Sell (0)

US Small Cap 2000

2,223.25

-16.78 (-0.75%)

Summary

↑ Buy

Moving Avg:

Buy (11)

Sell (1)

Indicators:

Buy (8)

Sell (0)

IBEX 35

8,675.70

-110.60 (-1.26%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (0)

Sell (9)

BASF SE NA O.N.

66.310

-0.535 (-0.80%)

Summary

↑ Sell

Moving Avg:

Buy (1)

Sell (11)

Indicators:

Buy (0)

Sell (11)

Bayer AG NA

50.36

-0.71 (-1.39%)

Summary

↑ Sell

Moving Avg:

Buy (2)

Sell (10)

Indicators:

Buy (0)

Sell (9)

Allianz SE VNA O.N.

210.35

-1.30 (-0.61%)

Summary

↑ Sell

Moving Avg:

Buy (1)

Sell (11)

Indicators:

Buy (1)

Sell (9)

Adidas AG

306.85

-1.92 (-0.62%)

Summary

↑ Sell

Moving Avg:

Buy (3)

Sell (9)

Indicators:

Buy (0)

Sell (10)

Deutsche Lufthansa AG

9.548

-0.332 (-3.36%)

Summary

Buy

Moving Avg:

Buy (8)

Sell (4)

Indicators:

Buy (5)

Sell (3)

Siemens AG Class N

131.82

-1.24 (-0.93%)

Summary

↑ Sell

Moving Avg:

Buy (1)

Sell (11)

Indicators:

Buy (0)

Sell (10)

Deutsche Bank AG

10.685

-0.170 (-1.57%)

Summary

Sell

Moving Avg:

Buy (5)

Sell (7)

Indicators:

Buy (2)

Sell (5)

 EUR/USD1.1871↑ Sell
 GBP/USD1.3902Sell
 USD/JPY109.72↑ Buy
 AUD/USD0.7345Neutral
 USD/CAD1.2472↑ Buy
 EUR/JPY130.25↑ Buy
 EUR/CHF1.0751↑ Buy
 Gold1,812.30Neutral
 Silver25.547↑ Buy
 Copper4.4785Buy
 Crude Oil WTI73.72↑ Sell
 Brent Oil75.14↑ Buy
 Natural Gas3.915↑ Sell
 US Coffee C180.38Neutral
 Euro Stoxx 504,089.30↑ Sell
 S&P 5004,395.26Buy
 DAX15,544.39↑ Sell
 FTSE 1007,032.30↑ Sell
 Hang Seng25,908.00↑ Buy
 Small Cap 20002,223.25↑ Buy
 IBEX 358,675.70↑ Sell
 BASF66.310↑ Sell
 Bayer50.36↑ Sell
 Allianz210.35↑ Sell
 Adidas306.85↑ Sell
 Lufthansa9.548Buy
 Siemens AG131.82↑ Sell
 Deutsche Bank AG10.685Sell
Mua/Bán 1 chỉ SJC
# So hôm qua # Chênh TG
SJC Eximbank5,660/ 5,720
(0/ 0) # 643
SJC HCM5,655/ 5,725
(-15/ -15) # 688
SJC Hanoi5,655/ 5,727
(-15/ -15) # 690
SJC Danang5,655/ 5,727
(-15/ -15) # 690
SJC Nhatrang5,655/ 5,727
(-15/ -15) # 690
SJC Cantho5,655/ 5,727
(-15/ -15) # 690
Cập nhật 31-07-2021 20:01:49
Xem lịch sử giá vàng SJC: nhấn đây!
ↀ Giá vàng thế giới
$1,813.62-16.91-0.92%
Live 24 hour Gold Chart
ʘ Giá bán lẻ xăng dầu
Sản phẩmVùng 1Vùng 2
RON 95-IV2178022210
RON 95-II,III2168022110
E5 RON 92-II2049020890
DO 0.05S1637016690
DO 0,001S-V1672017050
Dầu hỏa1539015690
ↂ Giá dầu thô thế giới
WTI$73.40+0.280.38%
Brent$75.06+0.020.03%
$ Tỷ giá Vietcombank
Ngoại tệMua vàoBán ra
USD22.820,0023.050,00
EUR26.579,9627.963,10
GBP31.210,5432.514,30
JPY204,45215,17
KRW17,3221,09
Cập nhật lúc 18:51:26 31/07/2021
Xem bảng tỷ giá hối đoái