net_left adver left
Detail

Gas at $5 leads some U.S. rideshare drivers to wrap cars in ads

By Nivedita Balu (Reuters) -When Duana Malcolm had her blue Hyundai Sonata sedan 'wrapped' as a mobile advertising board, the part-time delivery driver did not expect to make as...

By Nivedita Balu

(Reuters) -When Duana Malcolm had her blue Hyundai Sonata sedan 'wrapped' as a mobile advertising board, the part-time delivery driver did not expect to make as much as $200 a month.

Malcolm is one of the many rideshare drivers looking for alternate sources of income to cushion the impact of soaring gas prices and higher costs for everything from tires to servicing, as U.S. inflation touches a more than 40-year high.

"It's not life changing money, but I know I'm getting money every month for the next five months that's going to ease my concerns," Malcolm, who drives in the Miami and Fort Lauderdale areas, said of the arrangement with outdoor ad firm Carvertise.

Drivers can make anywhere between $100 and $600 a month, depending on the ad and the duration of the campaign and can make a bonus of $100 to $200 for timely ads.

And it is not just car wrapping, advertisers are also turning to traditional forms like billboards and bus benches, as potential customers who were glued to their screens during the pandemic return to offices and venture out more often.

Carvertise, which pays drivers to wrap their cars in ads printed on adhesive-backed films known as 'decals', said it has seen a monthly growth of between 8% and 13% in new signups in the past three months, with more expected.

"By wrapping their cars with our clients' advertising, rideshare drivers turn their cars into rolling billboards and get paid for something they're doing anyway: driving," Greg Star, co-founder of the Wilmington, a Delaware-based firm, said.

Users will have to install an app and register on the platform to take part in a campaign and the company will select the drivers it uses based on the advertiser's target location and the user's driving habits, whether commuting to work or working as a rideshare or delivery driver.

Market leaders Carvertise and California-based Wrapify said they have thousands of gig drivers on their subscriber list and clients ranging from GoPuff, EA Sports, 7-Eleven to local law firms. They have plastered thousands of cars with ads.

Although ride-hailing firms Uber (NYSE:UBER) and Lyft (NASDAQ:LYFT), under pressure due to acute driver shortages, have announced a fuel surcharge, this has not been enough to make up for the rise in fuel costs, with U.S. gasoline average price rising above $5 a gallon for the first time ever earlier this month.

Uber and others are also in talks on formal partnerships with firms such as Carvetise to boost driver income, a source familiar with the matter said, but nothing has been finalized.

Uber said it has been focused on its cartop advertising network, which has 112 million daily impressions with ad displays atop over 3,000 vehicles across major U.S. cities.

Lyft declined to comment.

HOT AUTO TRADE BOT SOFTWARE adver right
APPROVED BROKERS
net_home_top HOT AUTO TRADE BOT SOFTWARE
03-07-2022 16:21:46 (UTC+7)

EUR/USD

1.0429

-0.0053 (-0.51%)

Summary

Neutral

Moving Avg:

Buy (11)

Sell (1)

Indicators:

Buy (3)

Sell (4)

EUR/USD

1.0429

-0.0053 (-0.51%)

Summary

Neutral

Moving Avg:

Buy (11)

Sell (1)

Indicators:

Buy (3)

Sell (4)

GBP/USD

1.2098

-0.0076 (-0.63%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (6)

Sell (3)

USD/JPY

135.21

-0.52 (-0.39%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (0)

Sell (7)

AUD/USD

0.6816

-0.0085 (-1.23%)

Summary

↑ Sell

Moving Avg:

Buy (1)

Sell (11)

Indicators:

Buy (3)

Sell (5)

USD/CAD

1.2888

+0.0015 (+0.12%)

Summary

Buy

Moving Avg:

Buy (8)

Sell (4)

Indicators:

Buy (5)

Sell (4)

EUR/JPY

140.98

-1.29 (-0.91%)

Summary

Neutral

Moving Avg:

Buy (2)

Sell (10)

Indicators:

Buy (4)

Sell (3)

EUR/CHF

1.0007

-0.0002 (-0.02%)

Summary

↑ Sell

Moving Avg:

Buy (4)

Sell (8)

Indicators:

Buy (0)

Sell (6)

Gold Futures

1,812.90

+5.60 (+0.31%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (9)

Sell (0)

Silver Futures

19.823

-0.529 (-2.60%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (7)

Sell (0)

Copper Futures

3.6138

-0.0962 (-2.59%)

Summary

Neutral

Moving Avg:

Buy (4)

Sell (8)

Indicators:

Buy (4)

Sell (3)

Crude Oil WTI Futures

108.46

+2.70 (+2.55%)

Summary

↑ Sell

Moving Avg:

Buy (1)

Sell (11)

Indicators:

Buy (1)

Sell (9)

Brent Oil Futures

111.48

+2.45 (+2.25%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (0)

Sell (9)

Natural Gas Futures

5.620

+0.196 (+3.61%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (0)

Sell (7)

US Coffee C Futures

223.95

-6.15 (-2.67%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (2)

Sell (5)

Euro Stoxx 50

3,448.31

-6.55 (-0.19%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (8)

Sell (2)

S&P 500

3,825.33

+39.95 (+1.06%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (8)

Sell (1)

DAX

12,813.03

+29.26 (+0.23%)

Summary

Buy

Moving Avg:

Buy (10)

Sell (2)

Indicators:

Buy (5)

Sell (2)

FTSE 100

7,168.65

-0.63 (-0.01%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (8)

Sell (1)

Hang Seng

21,859.79

-137.10 (-0.62%)

Summary

Sell

Moving Avg:

Buy (1)

Sell (11)

Indicators:

Buy (3)

Sell (3)

US Small Cap 2000

1,727.76

+19.77 (+1.16%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (10)

Sell (0)

IBEX 35

8,176.10

+77.40 (+0.96%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (10)

Sell (0)

BASF SE NA O.N.

41.270

-0.255 (-0.61%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (7)

Sell (0)

Bayer AG NA

57.35

+0.63 (+1.11%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (9)

Sell (0)

Allianz SE VNA O.N.

182.00

-0.12 (-0.07%)

Summary

↑ Sell

Moving Avg:

Buy (2)

Sell (10)

Indicators:

Buy (1)

Sell (7)

Adidas AG

167.64

-1.12 (-0.66%)

Summary

↑ Sell

Moving Avg:

Buy (0)

Sell (12)

Indicators:

Buy (0)

Sell (7)

Deutsche Lufthansa AG

5.566

+0.002 (+0.04%)

Summary

↑ Sell

Moving Avg:

Buy (1)

Sell (11)

Indicators:

Buy (1)

Sell (7)

Siemens AG Class N

96.00

-1.09 (-1.12%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (9)

Sell (0)

Deutsche Bank AG

8.053

-0.265 (-3.19%)

Summary

↑ Buy

Moving Avg:

Buy (12)

Sell (0)

Indicators:

Buy (9)

Sell (0)

 EUR/USD1.0429Neutral
 GBP/USD1.2098↑ Buy
 USD/JPY135.21↑ Sell
 AUD/USD0.6816↑ Sell
 USD/CAD1.2888Buy
 EUR/JPY140.98Neutral
 EUR/CHF1.0007↑ Sell
 Gold1,812.90↑ Buy
 Silver19.823↑ Buy
 Copper3.6138Neutral
 Crude Oil WTI108.46↑ Sell
 Brent Oil111.48↑ Sell
 Natural Gas5.620↑ Sell
 US Coffee C223.95↑ Sell
 Euro Stoxx 503,448.31↑ Buy
 S&P 5003,825.33↑ Buy
 DAX12,813.03Buy
 FTSE 1007,168.65↑ Buy
 Hang Seng21,859.79Sell
 Small Cap 20001,727.76↑ Buy
 IBEX 358,176.10↑ Buy
 BASF41.270↑ Buy
 Bayer57.35↑ Buy
 Allianz182.00↑ Sell
 Adidas167.64↑ Sell
 Lufthansa5.566↑ Sell
 Siemens AG96.00↑ Buy
 Deutsche Bank AG8.053↑ Buy
Mua/Bán 1 chỉ SJC
# So hôm qua # Chênh TG
SJC Eximbank6,800/ 6,860
(6,800/ 6,860) # 1,805
SJC HCM6,820/ 6,880
(0/ 0) # 1,766
SJC Hanoi6,820/ 6,882
(0/ 0) # 1,768
SJC Danang6,820/ 6,882
(0/ 0) # 1,768
SJC Nhatrang6,820/ 6,882
(0/ 0) # 1,768
SJC Cantho6,820/ 6,882
(0/ 0) # 1,768
Cập nhật 03-07-2022 16:21:48
Xem lịch sử giá vàng SJC: nhấn đây!
ↀ Giá vàng thế giới
$1,809.92+3.120.17%
Live 24 hour Gold Chart
ʘ Giá bán lẻ xăng dầu
Sản phẩmVùng 1Vùng 2
RON 95-V33.36034.020
RON 95-III32.76033.410
E5 RON 92-II30.89031.500
DO 0.05S29.61030.200
DO 0,001S-V30.41031.010
Dầu hỏa 2-K28.35028.910
$ Tỷ giá Vietcombank
Ngoại tệMua vàoBán ra
USD23.130,0023.440,00
EUR23.737,7925.045,79
GBP27.507,8628.656,57
JPY167,24176,91
KRW15,5418,92
Cập nhật lúc 16:17:55 03/07/2022
Xem bảng tỷ giá hối đoái
adver main right