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  4. Apple May Add Ads to Maps and Other Apps - Bloomberg
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Apple May Add Ads to Maps and Other Apps - Bloomberg

By Sam Boughedda AiVIF.com - Apple (AAPL), in search of a new revenue driver, will expand ads to new areas of the iPhone and iPad, according to Bloomberg on Monday. Bloomberg...
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Apple May Add Ads to Maps and Other Apps - Bloomberg © Reuters. Apple (AAPL) May Add Ads to Maps and Other Apps - Bloomberg

By Sam Boughedda

AiVIF.com - Apple (AAPL), in search of a new revenue driver, will expand ads to new areas of the iPhone and iPad, according to Bloomberg on Monday.

Bloomberg reporter Mark Gurman said Apple could eventually place ads on more of the apps that are pre-installed on iPhones and other Apple devices. The apps include Maps, Books, and Podcasts.

Gurman stated the tech giant has already internally tested search ads in the Apple Maps app, which could allow ads for restaurant or store recommendations.

Apple already has a similar ad model on its App Store, with developers able to pay to advertise their app on a search page for a certain query. Gurman explained that ads on other apps such as Maps could use a similar function with businesses paying to advertise when users type in a particular search term.

Apps such as Maps, Books, and Podcasts are currently ad-free. In addition, Gurman said he believes Apple could expand ads to its Today tab and app download pages.

Other products such as Apple TV Plus could generate more advertising with multiple tiers, stated Gurman.

However, the Bloomberg report stated that they do not expect Apple to go back to placing ads inside third-party apps, adding "at least not soon," after the company "tried and failed" at that with iAd in 2010.

Apple shares (NASDAQ:AAPL) are up 0.6% Monday.

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01-05-2024 10:45:17 (UTC+7)

EUR/USD

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EUR/USD

1.0658

-0.0008 (-0.07%)

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GBP/USD

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USD/JPY

157.91

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AUD/USD

0.6469

-0.0003 (-0.05%)

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Neutral

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USD/CAD

1.3780

+0.0003 (+0.03%)

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EUR/JPY

168.32

+0.10 (+0.06%)

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EUR/CHF

0.9808

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Gold Futures

2,295.80

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Silver Futures

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Copper Futures

4.5305

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Crude Oil WTI Futures

81.14

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Brent Oil Futures

85.62

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US Coffee C Futures

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Euro Stoxx 50

4,920.55

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S&P 500

5,035.69

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DAX

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FTSE 100

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17,763.03

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US Small Cap 2000

1,973.05

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IBEX 35

10,854.40

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Bayer AG NA

27.35

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Allianz SE VNA O.N.

266.60

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Adidas AG

226.40

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Deutsche Lufthansa AG

6.714

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Siemens AG Class N

175.90

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 EUR/USD1.0658↑ Sell
 GBP/USD1.2475↑ Sell
 USD/JPY157.91↑ Buy
 AUD/USD0.6469Neutral
 USD/CAD1.3780↑ Buy
 EUR/JPY168.32↑ Buy
 EUR/CHF0.9808Neutral
 Gold2,295.80↑ Sell
 Silver26.677↑ Sell
 Copper4.5305↑ Buy
 Crude Oil WTI81.14↑ Sell
 Brent Oil85.62↑ Sell
 Natural Gas1.946↑ Sell
 US Coffee C213.73↑ Sell
 Euro Stoxx 504,920.55↑ Sell
 S&P 5005,035.69↑ Sell
 DAX17,921.95↑ Sell
 FTSE 1008,144.13Sell
 Hang Seng17,763.03↑ Sell
 Small Cap 20001,973.05↑ Sell
 IBEX 3510,854.40Neutral
 BASF49.155↑ Sell
 Bayer27.35↑ Sell
 Allianz266.60↑ Sell
 Adidas226.40↑ Sell
 Lufthansa6.714Neutral
 Siemens AG175.90↑ Sell
 Deutsche Bank AG15.010Neutral
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Cập nhật 01-05-2024 10:45:19
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RON 95-V25.44025.940
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Dầu hỏa 2-K20.68021.090
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EUR26.475,3627.949,19
GBP30.873,5232.211,36
JPY156,74166,02
KRW15,9219,31
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