Animoca Brands and Coincheck Promote Partnership in Metaverse

Animoca Brands and Coincheck Promote Partnership in Metaverse

• Animoca Brands and Coincheck have agreed to further strengthen their collaboration.
• This strategic partnership will create user experiences in the metaverse.
• Two NFT projects from Animoca Brands have been listed and traded on Coincheck.

Animoca Brands and Coincheck have agreed to further strengthen their collaboration and promote a strategic partnership in the metaverse. This strategic partnership will create user experiences and communities in the metaverse.

1/3 Animoca Brands and @coincheckjp have agreed to further strengthen their collaboration and promote a strategic partnership to create user experiences and communities in the #blockchain-based #metaverse.

Read the announcement: https://t.co/oQsBb0ybiB pic.twitter.com/Vk2HEd7WSq

— Animoca Brands (@animocabrands) October 4, 2022

According to the announcement, Animoca Brands will be responsible for intellectual property (IP) and content development as a blockchain gaming producer. And, Coincheck will take the role of distribution and community development in the Japanese market.

So far, two NFT projects from Animoca Brands have been listed and traded on the Coincheck NFT marketplace. The two NFT projects are namely — LAND NFTs and Otherdeed NFTs.

LAND NFTs are developed by The Sandbox metaverse. Otherdeed NFTs represent virtual real estate in Otherside, a metaverse project by Yuga Labs and Animoca Brands that is connected to the Bored Ape Yacht Club.

The Managing Executive Officer and the lead of new Web3 businesses at Coincheck, Kensuke Amo expressed his views on this strategic partnership saying:

We are very pleased to be working with Animoca Brands, a leading company in the NFT industry, to advance mass adoption based on the trust we have built up over the years. The GameFi projects that Animoca Brands is developing have incredible potential. By strengthening our partnership, we hope to be a bridge to the Japanese market for both NFT and fungible token projects to boost the Web3 industry.

Earlier in May 2022, Coincheck acquired Otherdeeds for Otherside and started development on the new metaverse city “Oasis MARS” located in Otherside.

Currently, Animoca Brands is working to advance digital property rights and contribute to the establishment of the open metaverse. The company developed tokens like the REVV token and original games like The Sandbox, Crazy Kings, and Crazy Defense Heroes. The company has also created products that utilize popular intellectual properties such as Disney, WWE, Snoop Dogg, and many more

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